Onika Simon graduated from the Victoria University of Manchester, with a degree in Philosophy & Psychology, in July 2001. Fascination with the human psyche and specifically decision-making, led her to the world of advertising. As an account planner at AMV BBDO London and then J. Walter Thompson in New York, Onika learned the fundamentals of consumer research and marketing strategy, to better target creative communications and campaigns.
In 2004 she moved from addressing consumer needs to anticipating consumer needs, as a cultural trends analyst for marketing and brand innovation. But a growing interest in the aesthetic triggers for human perception and experience, led her towards the world of working artists around her in Brooklyn.
In 2009 Onika founded the ARTSHO project, curating an annual international exhibition among artists willing to collaborate around a theme and auction their work to raise donations for charity. The first exhibition Home opened in New York (2010), followed by Magic+Logic in London (2011), Plot in Berlin (2012), Academy in Budapest (2013) and Experiment in Istanbul (2014). After many years of working with designers by day and artists whenever possible, in 2014 Onika moved to Berlin and founded Spokehub: an art+design think tank with the belief that artful thinking leads to the most disruptive and breakthrough design.
She has given talks in businesses (Connected Creativity), universities (Why Ideas Are Worthless) and international design week events (Design Is Alchemy) – and her client roster includes Topshop, DeBeers, PepsiCo International, Diesel, Samsung, Levi’s, O’Neill, Adidas, All Saints and Red Bull. Her writings, case studies and conversations can be found at http://spokehub.org.
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